At Singapore Art Museum (SAM), we are committed to respecting your privacy and ensuring the security of your personal information. This Privacy Notice outlines the types of personal data we collect, how we may use and retain that data, with whom it may be shared, and your rights concerning the processing of your personal information.

By interacting with SAM through our websites, social media pages, other digital platforms we operate or control, physical premises, and offline channels that reference this Privacy Notice, you acknowledge and agree to the practices outlined in this Privacy Notice.

1. Personal Information We Collect

We collect personal data through both online and offline interactions. This includes, without limitation:
- Through our website, microsites and various digital platforms such as www.singaporeartmuseum.sg ('Online Channels');
- During your visits to our exhibitions, events, and programmes at SAM and related properties;

- Submissions of employment documents and applications;

- Registration for free WIFI connectivity at our property;
- Through third-party sources, including partners, vendors and contractors;

- Donation services by us.

Personal information collected may include:
- Contact information: such as name, email address, phone number;
- Demographic information: such as age, gender, nationality;
- Billing and financial details: such as credit card or payment details;
- Preferences: such as art or programme interests, dietary preferences for event catering;
- Content: such as photos, feedback, or comments you provide through surveys or social media platforms;
- Tracking data: such as IP addresses, date and time of website access, and pages viewed (collected via cookies and tracking pixels);

- Employment application information such as name and contact information, employment history, education, training and skills (including licenses and certificates), background check information, proof of eligibility to work in Singapore, military service, and any other information provided in connection with an application if you apply for a job with us,

- Video, audio and other sensory information such as images, video, audio, thermal, and olfactory data that may be collected or processed through our security cameras, closed-circuit television, and other technologies, where permitted by law;

2. How We Use Personal Information

We may use the personal information we collect for purposes including:
- Managing event registrations, programme bookings, and museum entry;
- Responding to your enquiries and requests;
- Sending updates on exhibitions, programmes, and special offers;
- Enhancing your experience at SAM through tailored content and services;
- Performing internal research to improve our exhibitions and visitor engagement;

- Managing career opportunities, including processing and assessing your job application and conducting recruitment and other talent management purposes;

- Prevention and protection, including to protect our visitors, patrons and employees; identify and prevent fraud and other unlawful activity; and protect and defend SAM against legal claims and other liabilities;
- Complying with legal obligations and museum policies.

3. Cookies and Online Tracking Technologies

Our website and microsites may use cookies, location, web beacons, and tracking pixels to enhance your experience and collect data on your interactions with our content. These technologies do not collect personal information unless you provide it voluntarily.

We use these technologies for:
- Website functionality: to help the website perform optimally;
- Analytics: to gather insights into visitor behaviour and improve our website experience;
- Marketing: to personalise content and offer advertisements based on browsing behaviour.

You may choose to disable cookies through your browser settings, but this may impact certain features of the website. For optimal use of our website, we recommend accepting cookies.

4. How We Share Personal Information

We do not sell or share your personal information with unauthorised third parties. However, we may share your data with:
- Service providers and partners: to manage ticketing, marketing, website analytics, or other operational services;
- Authorities: to comply with legal or regulatory requirements;
- Third-party vendors: who assist us in providing services such as event management or programme delivery.

We ensure that these parties handle your information in accordance with Singapore's Personal Data Protection Act (PDPA).

5. Data Transfers

Your personal information is stored and processed primarily in Singapore. In cases where data is transferred outside of Singapore, SAM will take necessary steps to ensure that your personal information continues to receive a level of protection comparable to Singapore's PDPA.

6. How We Protect Your Personal Information

We implement appropriate technical, administrative, and physical security measures to safeguard your personal information. These measures may include security encryption, secure access controls, and regular security audits to protect against unauthorised access, disclosure, or alteration.

7. Your Rights

You have the right to:
- Access the personal information we hold about you;
- Request corrections to your personal data;
- Withdraw consent for us to process your data.

To exercise these rights, please contact our Data Protection Officer using the details provided below. We will respond to your request within a reasonable timeframe, typically within 30 business days.

8. Retention of Personal Data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Once the data is no longer needed, it will be securely disposed of or anonymised.

9. How to Contact Us

For any enquiries, feedback, or requests regarding your personal data, you may contact our Data Protection Officer:

Email: [email protected]

10. Updates to this Privacy Notice

SAM may update this Privacy Notice periodically to reflect changes in our practices or legal requirements. The latest version will always be available on our website. Your continued use of our services constitutes acceptance of any changes.

Effective Date: 5/11/2024
Last Updated: 5/11/2024